The Argentine Soccer Federation has inked a regional partnership deal with Asian gambling operator W88.
W88 will become the official sports wagering partner of the Argentine Soccer Federation in the Asian market under the accord.
The agreement will run until the end of 2022, encompassing the FIFA World Cup to be held in Qatar this year, which will occur from November 21 to December 18.
Claudio Tapia, President of the Argentine Soccer Federation, stated: “In all these years of management, we have actively expanded the Argentine Soccer Federation brand, including markets that were not commercially developed in the past, such as the Asian market.
“Thanks to this effort, we have been able to establish agreements with significant brands like W88, who today have found a strategic partner in the Argentine Soccer Federation to accomplish their marketing plans in this important region.”
W88 Business Development Manager, Hili Ehrlich, added: “This new relationship is very exciting for W88, it represents a significant milestone for the brand in achieving some marketing objectives.
“We are an ambitious brand and are thrilled to be partnering with the current South American champions. Being able to collaborate with some of the best players and teams in the world demonstrates our ambition, and it is very exciting to be partnering with one of the World Cup favorites.”
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