## Prioritizing Operators: SOFTSWISS Powers Industry Advancements
The gaming sector is a highly competitive field, with operators constantly seeking fresh approaches to draw in players. Conventional platforms can be sluggish in updating content and depend on external collaborators for gaming solutions. So how can operators provide a more complete gaming experience for players on their own platforms? Tatiana Kaminskaya, Head of Game Aggregator at SOFTSWISS, explains why the industry-leading aggregator platform is the preferred choice for ambitious operators.
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**Prioritizing Operators: SOFTSWISS Powers Industry Advancements**
**The Ever-Evolving Demands of the Gaming Sector**
The gaming industry is a dynamic landscape, shaped by technological progress, shifting player expectations, and regulatory changes. Global growth competition is intense, and operators must now adapt swiftly to remain competitive.
Following the pandemic, online gaming revenue has consistently increased, experiencing a substantial rise to reach a total gambling revenue of €382 billion, an 8% increase from 2021. With the market rapidly expanding in 2023, operators require a gaming platform that not only assists them in launching their online casino but also scales with their growth.
**Enhancing User Experience and Fortifying Data Security**
The legalization of gambling is spreading globally, presenting operators with a complex landscape of diverse regulations. They must tailor their offerings to meet the unique needs of their audiences, crafting engaging content and positive user experiences. Player expectations are escalating, demanding a strategic approach to cater to their desires.
Modern players seek immersive experiences, expecting seamless transitions across all platforms. Operators must invest in cutting-edge technology to meet these demands while maintaining the diversity and allure of their games.
Cyber threats pose a constant risk, and the online gambling industry has experienced the devastating consequences. Operators must prioritize robust infrastructure and security measures to safeguard player data.
Managing such a multifaceted operation is no easy feat. How can operators thrive in this competitive market?
SOFTSWISS’s Innovative Approach
“Our solutions are not confined to specific niches but are universal, proven, effective, and adaptable, catering to diverse demographics.”
As an aggregator serving leading brands in the online gambling sector, SOFTSWISS aims to solidify its dominance. Kaminskaya emphasizes the team’s unwavering ambition.
From its inception, the main objective of the SOFTSWISS Game Aggregator has been to serve as a link between gambling establishments and game developers. The solution ensures seamless and stable operations while easing legal and financial responsibilities for customers.
As a go-between, the SOFTSWISS platform has gathered a substantial amount of information that not only assists in constantly enhancing platform functionality but also offers in-depth analysis of user interaction.
“We are capable of providing valuable insights to operators, suppliers, and game designers.”
Comprehending the challenges and advancements of the industry would be incomplete without an in-depth exploration of this information, and operators are now seeking tools to address industry difficulties.
Essential New Elements of the SOFTSWISS Product
“We are expanding our offering by creating additional tools that have been shown to be effective based on data.”
In 2023, SOFTSWISS introduced its latest innovative tool intended to transform the game for operators – “Over the past several years, we have been working to improve our product by introducing additional features and new functionalities, staying in line with market trends and providing value-added services to our clients. As a result, we have added a new feature: the Tournament Tool, to effectively attract and retain players.”
Gaming professionals can leverage tournament instruments to directly connect with players, providing them with additional rewards, activities, and trials – features typically absent in stand-alone games.
Kaminskaya highlights that these elements not only captivate and amuse players but also inject freshness and feeling into their gaming experience. Gaming establishments strategically utilize these features to retain and re-engage their audience.
SOFTSWISS data substantiates this, with their tournament tools augmenting average daily wagers per user by 22% beyond projections.
For Kaminskaya, such tools bestow SOFTSWISS with a competitive advantage, coupled with their highly skilled development personnel and their capacity to invest time and resources in product evolution.
Propelling customer income growth
SOFTSWISS is dedicated to perpetually refining its products, however, the genuine evaluation of any iGaming platform lies in its capacity to enhance customer revenue.
“We furnish comprehensive business analytics to assist our clients in enhancing their financial performance, empowering them to make well-informed decisions. Our regular reports delve into the business landscape of the nations they operate in, the condition of local vendors, and any prevailing obstacles.”
For Kaminskaya, delivering clarity to clients is paramount to successful gaming marketing and a method to optimize revenue streams.
SOFTSWISS is committed to assisting clients in making informed decisions based on data to ensure player satisfaction and increased profitability.
The company negotiates unique agreements with specific clients and vendors, or releases new games at an online casino ahead of the competition. They can also propose a budget to promote games with a high likelihood of success.
“When determining client marketing expenditures, we provide them with marketing guidance and suggestions to optimize campaign effectiveness for both operators and game developers.”
They provide support around the clock, every day of the week.
For SOFTSWISS, customer care is paramount, hence the importance of a dedicated team specializing in technology and client relations. In the event of any technical issues or malfunctions, this team is available to provide assistance at any time.
“Our customer service department also includes a team of account managers. They analyze client needs, consistently providing them with the necessary information, analysis, contacts, and advice.”
“When we receive requests beyond the scope of our existing products, we adhere to a structured process for developing any IT product. Firstly, we assess the alignment of these ideas with our product roadmap, as client requests often validate our initial product vision.
“Next, we prioritize and evaluate tasks, determining urgent requirements and potential outcomes.”
Occasionally, we might discard certain concepts because we recognize they might not yield substantial returns. After all, not every idea is worthwhile to implement.
**Operator Triumph: More Than Just Collaborations**
For SOFTSWISS, a thorough comprehension of client requirements is essential for achievement.
“Our objective is to harmonize our interests, our customers’ interests, and the studios’ interests.”
Kamiskaya believes that SOFTSWISS’s gaming aggregator’s capacity to provide high-quality services to its clients distinguishes it from the competition.
“Operators find it very convenient to work with us because we are a dependable single supplier with a good reputation. If, for instance, there are some issues with a game or studio, even if we are not directly accountable for third-party technical matters, we will actively participate in resolving the issue.
“In return, our clients express their loyalty by acknowledging our support and recognizing our genuine concern for their success.”
**SOFTSWISS: Differentiating Itself From the Competition**
“Our approach is not just about making agreements and then neglecting them. We concentrate on fair competition, not penalties and fines.”
The gambling industry is highly competitive, which means standing out from the crowd is more challenging than ever. With aggregators becoming increasingly popular, SOFTSWISS needs to constantly adapt to the evolving needs of operators to remain competitive. One way to do this is to focus on providing a completely customized experience for each client.
Each SOFTSWISS customer is assigned a devoted representative who actively engages with them and offers guidance to help them conquer any potential obstacles. They continuously endeavor to comprehend their clients’ requirements, address received inquiries, pinpoint information gaps, and share their expertise to settle any problems.
Kamiskaya clarified, “Managers have access to pertinent analytics, maintain connections with industry representatives, and accumulate a broad range of knowledge and experience to share with their clients.”
Kamiskaya further stated, “As collaborators, we genuinely care about our clients’ progress, profitability, swift resolution of difficulties, and pursuit of new accomplishments. For instance, when a client enters a new market, we provide insights into opportunities and user preferences, and offer advice based on this data.
“Our emphasis is on fostering long-lasting relationships with our clients and supporting the expansion of their businesses, which in turn fuels the growth of our products.”
Looking Toward the Future
“Our future path for the SOFTSWISS game aggregator is grounded in a dedication to excellence and the pursuit of greater accomplishments.”
SOFTSWISS remains a leading force in the iGaming industry, providing operators with comprehensive solutions to address challenges, embrace innovation, and enhance revenue.
Moving forward, the platform is dedicated to progress, technological superiority, and ethical gaming, placing it at the forefront of the sector.
“Enlarging our game collection is a vital part of our future plan. We are actively working with new game suppliers to broaden our offerings, guaranteeing a diverse and dynamic selection.”
Tatiana has been a part of SOFTSWISS for seven years, progressing from a junior leader to the head of one of its primary products – the SOFTSWISS Game Aggregator.
In recent years, the team guided by Tatiana has earned numerous industry accolades, including the EGR B2B Award for Aggregator Platform of the Year for two consecutive years, the Starlet Award for Game Aggregator of the Year, and the BSG Award (B2B) for Best Online Casino Provider in Northern Europe in 2022. Furthermore, in July 2023, the SOFTSWISS Game Aggregator reached a significant milestone, surpassing €10 billion in total wagers per month across all projects, a figure that has remained consistent since.
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