Casumo has experienced a significant transformation, introducing a revitalized brand image and a restructured executive team. This daring initiative marks a new chapter for the organization, one dedicated to exceeding expectations in both branding and human resources.
At the forefront is a formidable group with remarkable backgrounds, showcasing an almost equal representation of genders. A notable instance is Sandhya Singh, the incoming Chief Customer Experience Officer, who contributes extensive expertise from her tenure at industry leaders such as Meta, Amazon, and Whirlpool.
Singh joins a blend of recognized figures and strategic additions, including CEO Francesco Postiglione (designated last year), COO Tim De Borle, Group CFO Janice Duncan, Chief Compliance Officer Kerry Swainson, CTO Cristina Turbatu, CMO Nikola Jellačić, CPO Tony O’Mahony, and CHRO Martin Schillig.
“The preceding year has been characterized by evolution and metamorphosis, much of which remains unseen by our sector or patrons,” remarked Tim De Borle, alluding to the magnitude of the company’s internal development. He continued, “The substantial reformation throughout the business has been in progress for approximately twelve months and, in a sense, persists.”
Its a privilege to be a part of a company like Casumo,” expressed a Casumo executive, contemplating the company’s evolution. “However, past successes don’t guarantee future ones. The market and its rules have transformed. A strategic pivot is essential.”
A recently hired marketing head added, “This injects fresh vigor into the organization. It’s not a revival, but a rediscovery of our core.”
Previously this year, Gambling Insider interviewed Casumo’s CFO, Janice Duncan, about the company’s brand refresh. Duncan emphasized the company’s diverse workforce: “Achieving gender parity at the leadership level demonstrates that everyone has an equal shot, irrespective of their history.”
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