BetMGM has teamed up with Prove Identity to enhance the signup flow for new users. This collaboration will expedite and simplify the onboarding process by leveraging Prove’s Pre-Fill solution to streamline identity confirmation. BetMGM anticipates this will result in a more seamless journey and increased conversion rates for new registrations, reducing friction caused by cumbersome forms and lengthy load times. In addition to an improved user experience, Prove Pre-Fill can also assist BetMGM in combating fraudulent activity and misuse of promotional incentives. Tom Hill, Prove’s gaming sector lead for digital identity, commended BetMGM as a trailblazer in the field, constantly seeking ways to elevate the digital experience. He views the implementation of Prove Pre-Fill as mutually beneficial, enabling customers to swiftly verify their identities and immerse themselves in the excitement of BetMGM’s offerings. Prior to nationwide deployment, Prove’s technology will require approval from regulatory bodies in each jurisdiction where BetMGM conducts business.
BetMGMs top dog, Adam Greenblatt, strongly emphasized their dedication to maintaining a secure and trustworthy environment for sports wagering enthusiasts. He highlighted their collaboration with Prove as a key illustration of this commitment in practice.
He elaborated that Prove Pre-Fill® is a revolutionary tool, simplifying identity verification. This translates to enhanced security, reduced user dropout during registration, and an overall more seamless experience.
Greenblatt concluded by stating, “Our goal is to allow users to concentrate on what truly matters: enjoying BetMGM’s sports betting and casino products swiftly and securely.”
This announcement follows closely on the heels of BetMGM’s impressive 2023 financial results, reporting a substantial $1.96 billion in revenue.
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