The British Columbia Lottery Corporation, known as BCLC, has partnered with Instant Win Gaming (IWG) to introduce “A Better Life” as a digital instant win game. Previously sold only at brick-and-mortar stores, this engaging game can now be enjoyed virtually through BCLC’s platform, PlayNow.com.
With “A Better Life,” participants have the opportunity to win a weekly prize of up to $1,000 for a period of 25 years. The digital version remains faithful to its physical counterpart, showcasing recognizable visuals and motifs that players are accustomed to.
BCLC director, Charlene Nielson, conveyed her enthusiasm for broadening their game portfolio and attracting new audiences with this release. Jason Lisiecki, an IWG executive, also expressed his excitement about collaborating with BCLC to bring this well-loved game to the online realm.
This introduction marks a notable move for BCLC as they expand their digital gaming options and deliver players a consistent experience across all channels.
Weve collaborated with BCLC for a long time, developing their popular online instant-win games. This alliance has enabled them to transition the thrill of their tangible scratch cards to the online realm, captivating a fresh demographic of players.
Consider “Set for Life” as an illustration. We transformed a traditional BCLC offering into a digital encounter, providing players with a novel avenue to achieve substantial winnings. Since commencing our collaboration in 2018, we’ve introduced over 70 games, and we have no intention of decelerating in the near future.
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