The Berlin-based sports data and content firm, Data Sports Group (DSG), is entering the American sports wagering market. To lead their promotional campaign, they have teamed up with SCCG, a top gaming industry consulting firm. DSG already has a significant global presence, collaborating with industry giants such as Dafabet and ESPN. They are now bringing their knowledge of analytics and data, particularly for less mainstream sports like handball and volleyball, to American viewers.
SCCG CEO Stephen Crystal stressed the significance of compelling content and data in attracting fans, particularly those interested in sports outside of the “major leagues.” He contends that DSG’s resources are indispensable for any operator or content provider hoping to make a difference.
SCCG, renowned for its worldwide reach and expertise in navigating the intricacies of the gaming sector, will utilize its assets to assist DSG in establishing a foothold in this promising market. Sowbhagya Sow Shetty, founder and president of DSG, conveyed his excitement about the collaboration, expressing confidence that they will collectively realize DSG’s full capacity in the US.
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