A leading lottery solutions provider, Camelot Lottery Solutions, has teamed up with the Michigan Lottery to enhance their online instant game selection. Through this collaboration, Camelot will introduce its extensive collection of e-Instant games, renowned for their success in the UK, Ireland, and Switzerland, to Michigan players.
This alliance holds significant importance for the Michigan Lottery, as instant games are a fundamental element of their digital approach. By joining forces with Camelot, they aspire to optimize earnings and bolster educational programs throughout the state. Camelot’s dedication to responsible gaming practices aligns seamlessly with the Michigan Lottery’s commitment to player welfare.
Wayne Pickup, Chief Executive Officer of Camelot LS, conveyed his excitement about the partnership, emphasizing the Michigan Lottery’s prominent standing in the e-Instant market. This cooperative endeavor further strengthens Camelot’s presence in North America, expanding upon their successful tenure as the Illinois Lottery operator since 2017 and their enduring partnership with the Arkansas Scholarship Lottery since 2015.
Michigan Lottery’s Player Relations Manager, Jake Harris, stressed the significance of providing a varied and captivating array of instant win games for the prosperity of their digital platform. He conveyed excitement about collaborating with Camelot to debut new games and elevate the comprehensive online experience for their patrons. This alliance follows Allwyn AG’s latest accord to purchase Camelot UK from the Ontario Teachers’ Pension Plan Board, transforming Camelot into a wholly owned subsidiary of Allwyn.
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