The Belgian gaming corporation, Ardent, is increasing its presence in Switzerland. Their branch, Circus Casino France, recently purchased a controlling interest (57.24%) in the Casino de Crans-Montana. This quaint casino, situated in the mountain village of Crans-Montana, has been popular with residents and visitors since its opening in 2000. Although this marks Circus Casino’s initial venture into Switzerland, it’s familiar territory for their parent company. Ardent already obtained the Casino Davos in late 2021, indicating their evident ambition to become a dominant force in the Swiss gaming industry. With this recent purchase, Ardent is well-positioned for a Swiss takeover!
This purchase represents a significant strategic maneuver from the Ardent Group, demonstrating their unwavering commitment to establishing their Circus brand as a leading presence in the brick-and-mortar casino industry.”
“This action provides them with a solid foundation in the Swiss market, and with Gaming1 (the masterminds behind Circus Casino France) involved, anticipate a premium digital experience via Circus.ch. They are fully invested in Switzerland!”
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