Betty, an online gaming hub with a focus on women, has successfully raised $5 million in Series A funding. This investment round, spearheaded by CEAS Investments and joined by Powerhouse Capital, HappyHour, and Courtside Ventures, follows a prior $7 million capital infusion, bringing their total secured funding to $12 million. This accomplishment clearly highlights Betty’s expanding footprint within the online gaming sector.
What distinguishes Betty from the competition? They’ve meticulously crafted their platform to cater specifically to women, a demographic frequently disregarded in the gaming realm. By providing games and tailored experiences designed with female gamers in mind, Betty has attained a user retention rate three times greater than platforms dominated by male users.
Salim Mitha, Managing Partner at Powerhouse Capital and former COO of mobile gaming giant Playtika, commended Betty’s strategy: “Betty has effectively replicated the successful blueprint from the casual mobile gaming sphere and implemented it within the real-money online gaming market. We’ve already witnessed how these tactics generate superior user economics and accelerated revenue expansion.”
Since its debut in February 2023, Betty has been making significant strides in Ontario, Canada’s most populous province, having been granted a license by the Alcohol and Gaming Commission of Ontario (AGCO). Armed with this fresh $5 million investment, Betty intends to broaden its geographic scope, reinforce its real-time operational prowess, and elevate its proprietary platform from Midnight 1 to Midnight 2.
Robin Reed, the head honcho at HappyHour, shared similar feelings: “Betty possesses a distinct strategy and plan, concentrating on the woman who enjoys online slots and developing their system internally, a factor that distinguishes them within a crowded market.
Our team is delighted to aid their expansion with financial backing and product knowledge, and we eagerly anticipate participating in their promising future.”
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