A Kenyan wagering firm, Betika, has partnered with digital sports supplier Kiron Interactive to introduce a simplified platform, Kiron.Lite, to the Kenyan market. This collaboration seeks to address the challenge of limited internet bandwidth, a frequent concern for users in the area. Kiron’s chief executive, Steven Spartinos, conveyed his excitement about the initiative, remarking that they are delighted to have crafted a distribution method specifically tailored to overcome the operational hurdles present in regions of Africa.
Based in Nairobi, Betika is a prominent entity in the African sports wagering and gaming landscape. Their latest collaborator, Kiron Interactive, is an international technology and software enterprise renowned for its virtual sports offerings, boasting a collection of 59 titles.
Africa, with its substantial and expanding user base comprising over 11% of worldwide internet users, represents a remarkably promising market for the iGaming sector. While South Africa and Nigeria, with its population exceeding 200 million, are presently at the forefront, this alliance indicates significant potential for expansion across the continent.
Kenyas internet betting industry has surged following its 2019 legalization. Although this has benefited commerce, there are escalating worries about the necessity for stricter rules. Many believe that their absence makes it inevitable that gamblers will be exploited.
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