B90 Holdings, an internet gaming firm, is transitioning its emphasis to business-to-business (B2B) endeavors. In conjunction with this change, they’ve modernized their primary web presence, Bet90.com.
Before this, B90 functioned in two primary sectors: acquiring customers via search engine visibility and sponsored promotions on websites like Oddsen.nu, and providing digital wagering through platforms such as Bet90.com and Spinbookie.com.
The updated Bet90.com will concentrate on delivering content for bettors, encompassing evaluations of wagering websites, bonus details, and gaming advice.
The organization intends to optimize its activities by reducing Spinbookie.com and directing resources into its B2B offerings within the online gaming sector.
Ronny Breivik, B90 Holdings’ Executive Chairman, indicated that this strategic shift toward B2B is a vital move in broadening the company’s scope while simultaneously minimizing operating expenditures.
B90 plans to allocate capital from a recent stock issuance throughout its organization. This encompasses exploring mergers, advancing proprietary technology, and everyday business activities.
A significant purchase is Emwys AB, an iGaming marketing agency based in Sweden that employs a cost-per-click approach. B90 seeks to enhance its digital marketing footprint through this tactical acquisition.
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