A prominent online wagering platform, Betsafe, has partnered with Saracens, a dominant force in English and European rugby union. This three-season agreement establishes Betsafe as the official wagering associate of Saracens, a squad renowned for its on-field supremacy.
Commencing with the 2017/18 season, the Betsafe emblem will be prominently showcased on the Saracens’ shirts throughout their European Champions Cup endeavors. This collaboration signifies the Betsson Group’s initial venture into rugby sponsorship, and they’re making a significant impact from the outset. The renowned Twickenham Double Header in September, a marquee event on the rugby calendar, will also bear Betsafe’s branding.
This strategic move aligns Betsafe with other notable sports sponsorships, including Manchester City Football Club, boxing icon Tony Bellew, and the thrilling realm of mixed martial arts.
Nicola Fitton, the driving force behind Betsafe, conveyed their enthusiasm, remarking, “Saracens, similar to Betsafe, are recognized for their unwavering commitment, pursuit of greatness, and a history of accomplishments. We firmly believe in the ability of passion to surmount any challenge, and this quality is abundant among the Saracens players and their ardent supporters.”
The Chief Executive of Saracens, Heath Harvey, conveyed his enthusiasm about Betsafe taking on the role of the club’s financial backer. He emphasized Betsafe’s remarkable history of collaborating with leading British athletic organizations, viewing it as evidence of their competence. Harvey voiced certainty in a lasting and fruitful alliance.
He continued by stating that Saracens perceive Betsafe as a driven and forward-thinking enterprise, principles that strongly align with those held by Saracens themselves.
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